Mercedes signed a contract with PepsiCo.
Mercedes has announced the start of a multi-year partnership with PepsiCo, one of the world's largest food and beverage companies.
The partnership will begin in 2026, and under it the Formula 1 team will promote the brands Sting Energy, Gatorade and Doritos.
Toto Wolff, team principal: "We are pleased to welcome PepsiCo among our partners. Partnering with such a company is another sign of the strength of our team and our sport.
Their brands perfectly align with our ideal — the pursuit of the highest performance through innovation and excellence. Gatorade's expertise in sports science, Sting Energy's youthful energy and Doritos' cultural significance — each of these brands brings something unique.
Together they create a partnership that will not only support the team's performance but also deliver unforgettable experiences to our fans around the world."
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Mercedes signed a contract with PepsiCo.
Mercedes announced the start of a multi-year partnership with PepsiCo, one of the world's largest food and beverage manufacturers.